Terms of Service

These Terms of Service (the “Terms”) are a contract between JRM E-COMMERCE, a société par actions simplifiée (SAS) with a share capital of EUR 1,000, registered under RCS Paris 907 676 928, whose head office is at 9 rue des Colonnes, 75002 Paris, France, trading as Tallrung (“Tallrung”, “we”, or “us”), and the business that creates an account (the “Merchant” or “you”).

These documents are part of the Terms, and you accept them with the Terms:

• the Acceptable Use Policy;
• the Data Processing Agreement, which governs the personal data we process for you; and
• the plan, price, and credit terms shown on the Billing page when you buy.

The Privacy Policy and the Cookie Policy are for information. They describe how we handle personal data as a controller, and they aren’t part of the contract.

If these documents conflict, the DPA prevails on personal data, then these Terms, then the Acceptable Use Policy, then the Billing page.

Tallrung is for businesses. You may sign up only to act for a trade, business, craft, or profession. Consumers may not sign up. Consumer-protection rules that apply only to consumers, such as the right of withdrawal from a distance contract, don’t apply to these Terms.

If you accept the Terms for a company or another organization, you confirm that you can bind it, and “you” means that organization.

• Services: the Tallrung app, its funnel sites, its APIs, and the help we give with them.
• Workspace: the account that holds a Merchant’s funnels, landers, products, integrations, members, credits, and billing.
• Member: a person who belongs to a Workspace, with one of the roles in section 5.
• Funnel: a sales funnel built in the Services: a landing page, a checkout, upsell and downsell pages, and a thank-you page.
• Lander: a standalone landing page whose buttons lead to a link you choose.
• Buyer: a person who visits or buys through your Funnels or Landers.
• Your Content: everything you or your Members put into the Services or publish with them, including AI output you keep.
• Credits: the prepaid units that pay for AI work in the Services (section 8).
• Connected Accounts: your own accounts with Stripe, PayPal, Shopify, Meta, Google, and TikTok that you connect to the Services.

Tallrung lets you build sales Funnels and Landers by prompting AI models, connect your own Connected Accounts, and sell through them on your own domain. We host your pages, run their checkout and their one-click upsells, and keep the records of what they sold. Shopify gets one order for each completed purchase, for fulfillment and for the Buyer’s order email.

We may improve, change, or stop a feature. If a change takes away a material feature of your paid plan, we tell you at least 30 days ahead, unless the law, a provider, or security requires it sooner. If you don’t accept it, you may cancel your plan under section 11.

We don’t promise any level of availability. We don’t offer a service-level agreement, and we may interrupt the Services for maintenance, security, or reasons outside our control.

• You sign up with an email address that you confirm, or with Google. Give accurate details, and keep them up to date.
• Keep your password secret. Tell us at support@tallrung.com at once if you think someone else used your account.
• A Workspace’s owners and admins invite Members and give each one a role: owner, admin, editor, or analyst. The role decides what the Member can see and do. Your plan sets how many Members a Workspace may have.
• You are responsible for everything your Members do in your Workspace, and for removing a Member who should no longer have access.
• The Workspace’s activity log records what Members do, such as publishing, refunds, and exports. Owners and admins can read it under Settings → Activity.
• Staff access. Our staff may open your Workspace and act in it as one of its users, for support you ask for, for security, to stop abuse, or where the law requires it. Each access lasts at most one hour. Staff can never act as another staff member or as a banned person. They are bound by confidentiality, and each access, with every change made during it, is recorded in our internal audit log, which only our staff can read. We don’t notify you of an access, and it doesn’t appear in the Workspace’s activity log. Staff access never changes how a person signs in: their email address, password, Google sign-in, sessions, or name. It never deletes an account, and never sends a password reset or verification email.

• A new Workspace starts a 14-day free trial. The trial needs no card. It includes 1,000 AI credits, which expire when the trial ends, and the trial’s limits shown on Billing. It includes no custom domain: your pages load on your platform subdomain for testing.
• One trial per person. Each person gets one free trial. To enforce this, we keep a one-way hash of each trial’s email address, normalized first (for example, letter case, dots in a Gmail address, and “+tags” are ignored). We also start at most 3 trials from one network in 30 days. A Workspace created by someone who already had a trial, or from a network that reached its limit, starts locked, with no trial, and opens when you pick a plan.
• Sign-up checks. Because a trial is real AI spending, we refuse a sign-up from a disposable email domain, from a domain that can’t receive email, or that our bot checks find to be automated. The Privacy Policy describes these checks. If you think one refused you by mistake, write to support@tallrung.com, and a person will look at it.
• Don’t create several accounts or use several addresses or networks to get more than one trial.
• When the trial ends without a paid plan, the Workspace locks under section 12. Your Funnels, pages, and products stay saved.

• Paid plans are billed monthly, in advance, in US dollars, through our own Stripe account. Each plan’s price, included Credits, and limits (live Funnels or pages, monthly visitors, custom domains, and Members) are shown on Billing when you buy.
• Your plan renews each month until you cancel. You authorize us to charge the card saved in the billing portal for each renewal, and for any Credits you buy.
• Each plan lists a monthly visitor allowance. We don’t charge for visitors above it today. Before we start, we tell you the price at least 30 days ahead.
• We may change a plan’s price. A new price applies from your first renewal at least 30 days after we tell you. If you don’t accept it, cancel before that renewal.
• If a payment fails, Stripe may retry it, and the Workspace may lock under section 12 until it’s paid. Late payment bears the penalties in section 10.

• What they are. Credits pay for AI work: writing and editing pages, the AI chat, reading pages and images, filling profiles, and making images. One Credit is one US cent of AI spending at our retail rate, so 1,000 Credits cost USD 10. Before each run, the Services show its estimate in Credits.
• How a run is charged. Before a run starts, we reserve the most it can cost. When it ends, we charge what our AI provider charged us, times your plan’s markup, and release the rest. A failed step that the Services repair on their own, and an image that isn’t kept, cost you nothing. When your balance is too low, AI runs stop until you add Credits.
• Expiry. Credits that come with a monthly plan expire 2 months after they’re granted. Trial Credits expire when the trial ends. Credits you buy don’t expire while your account is open. Credits that expire first are spent first, and bought Credits are spent after every plan Credit.
• Buying Credits. You buy Credits on Billing, from USD 10 to USD 1,000 at a time. Each purchase is an invoice that we create and charge to your saved card. The Credits arrive when Stripe confirms the payment.
• What they are not. Credits aren’t money, electronic money, or a deposit. They have no cash value, earn no interest, and can’t be exchanged, sold, or moved to another Workspace. Credits left when your account closes are lost, except where the law requires a refund.

• Auto top-up is off until you turn it on under Billing. When it’s on, you authorize us to buy the amount you chose whenever your balance falls below the threshold you chose (from 100 to 100,000 Credits), and to charge it to your saved card without asking each time.
• One drop below the threshold starts at most one purchase. Auto top-up buys at most 3 times a day and 20 times a month.
• If a charge is declined, or your bank asks you to confirm it (3D Secure), auto top-up turns off, the Workspace’s owners get an email, and nothing is retried. Turn it on again when your card is ready.
• You can change or turn off auto top-up at any time. A charge already started still completes.
• Each auto top-up is a purchase of Credits, under sections 8 and 11.

• Prices are in US dollars and exclude VAT and other taxes.
• We add VAT where the law requires it: French VAT at the current rate (20%) if you are established in France, and if you are established in another EU member state and give us no valid VAT number.
• If you are a business established in another EU member state and give us a valid VAT number, we invoice without VAT under the reverse-charge mechanism (Article 196 of Directive 2006/112/EC), and you account for the VAT.
• If you are established outside the EU, we invoice without French VAT (Article 259-1 of the French General Tax Code).
• You must keep your billing address and VAT number accurate in the billing portal. We may invoice any VAT we could not apply because they were wrong.
• Each invoice is due on receipt and charged to your card when issued. Late payment bears penalties at the European Central Bank’s refinancing rate plus 10 percentage points, and a fixed indemnity of EUR 40 for recovery costs (Articles L441-10 and D441-5 of the French Commercial Code). No discount is given for early payment.
• Invoices are issued through Stripe and are available in the billing portal.

• You cancel your plan in the billing portal linked from Billing. Cancellation takes effect at the end of the paid month. Until then, the plan stays active.
• Plan fees and Credit purchases, auto top-ups included, are paid in advance and aren’t refundable, in whole or in part, for a canceled plan, an unused part of a month, or unused Credits. This doesn’t apply where the law requires a refund, or where a written offer from us, such as a money-back guarantee, says otherwise.
• If we end the Terms for our convenience under section 27, we refund the unused part of the month you paid for.

Locking. A Workspace locks when its trial ends without a plan, when a paid plan ends (canceled, unpaid, incomplete, or paused), or when it was created without a trial (section 6). A plan that is only past due doesn’t lock. While a Workspace is locked:

• its Members can open only Billing, Settings, and the lock screen;
• no changes are saved, and no AI run starts;
• its pages stop serving new visitors, and its checkout opens no new order; and
• a Buyer who already paid on a checkout can still finish the upsells and reach the thank-you page.

Picking a plan opens the Workspace again, with everything it held.

Suspension. We may suspend a Workspace, take its pages offline, or unpublish a page if we reasonably believe that it breaks these Terms or the Acceptable Use Policy, that it puts Buyers, other Merchants, or us at risk, that it exposes us to legal or payment-network risk, or that the law or an authority requires it. We act in proportion to the problem, and we tell you why, in the app and by email, unless the law or an investigation forbids it. The Report Content page describes how we handle reports of illegal content and how you can contest a decision.

Bans. For a serious or repeated breach of these Terms or the Acceptable Use Policy, for security, or where the law requires it, we may also suspend or ban an account or a person. A ban refuses every sign-in and ends every session at once, until an end date we set or until we lift it. A ban never stops a payment in progress: Buyers’ orders, refunds, and order syncing go on. Taking the person’s Workspaces offline is a separate decision, under Suspension above. We tell the person why, unless the law or an investigation forbids it.

Closing a locked Workspace. A locked Workspace keeps its data so that you can pick a plan later. We may close a Workspace that has been locked for longer than 12 months, after telling its owners at least 30 days ahead. Its data is then deleted as section 27 says.

Your Connected Accounts are yours, under your own agreements with their providers. We connect to them with the access you give us. We never hold your Buyers’ money: it goes from the Buyer to your own payment account.

• Stripe. Card payments are direct charges on your own Stripe Standard account, which you create or connect from Integrations. Your agreement with Stripe governs it. Disputes, chargebacks, Stripe’s fees, and any review or closure of your account by Stripe are between you and Stripe.
• PayPal. PayPal payments go to your own PayPal business account, through a PayPal REST app that you create. Your agreement with PayPal governs it.
• Shopify. Your store, its products, its fulfillment, and its order emails are yours, under your agreement with Shopify. You create the store’s custom app yourself, in Shopify’s Dev Dashboard, or our staff set it up for you at your request. Read section 14.
• Ad accounts. If you connect Meta, Google, or TikTok, your pages load their tags, and we report each completed purchase to each connected account once, from our server, with your own credentials.
• Refunds. You decide and issue refunds. A refund you make in Stripe or PayPal is carried to the Shopify order, and a refund you make in Shopify is carried to Stripe or PayPal. So anyone who can refund in your store’s admin can move money in your payment account.
• Our fee on sales. The Services can charge an application fee on each sale through Stripe Connect. It is set to 0% today. We won’t start charging one without telling you at least 30 days ahead.

You give us the right to act in your Connected Accounts as the Services need: to create charges and refunds, to read and create orders and products, to register webhooks, and to send purchase events. Disconnecting an account stops new actions in it; a Buyer already in a Funnel may still finish their order on the account that opened it.

You are responsible for complying with the terms and policies of Shopify, Stripe, PayPal, Meta, Google, and TikTok, and of every other platform you use with the Services. We aren’t responsible for what a platform does to your account.

Shopify: a risk you accept. Tallrung takes payment on its own checkout and then registers each paid order in your Shopify store through Shopify’s Admin API. Shopify’s rules say this isn’t allowed without its permission:

• Shopify App Store requirement 1.1.2 prohibits apps that bypass Shopify Checkout or register its transactions through the API.
• Shopify’s API License and Terms of Use, section 2.3.18, prohibits offering an alternative to Shopify Checkout and registering its transactions through the API without Shopify’s written authorization. Your consent doesn’t change that.
• Shopify’s Terms of Service, sections 1.8 and 4.5, require merchants to use Shopify Checkout for sales through their online store.

We don’t have Shopify’s approval or authorization, and we never claim to. Tallrung isn’t a Shopify App Store app. The custom app is yours, made for your store alone.

So Shopify may refuse to support your store, revoke the app’s access, or act against your store or account, up to closing it. You choose to accept that risk when you connect your store. To limit the damage if Shopify revokes access, your Funnels price and sell from the products and offers stored in Tallrung, and every order is recorded in Tallrung first, then sent to Shopify by a separate job that retries when it fails. These measures reduce the risk. They don’t remove it.

You are the seller of record for everything sold through your Funnels and Landers. We aren’t a party to your sales, and we aren’t your agent or your marketplace. You alone are responsible for:

• your products, their safety, their compliance, their delivery, and their after-sales service;
• your offers, and every price, discount, deadline, and claim your pages show;
• refunds, returns, and disputes with your Buyers;
• every tax on your sales: the Services don’t calculate, charge, collect, or file sales tax, VAT, or any other tax for you;
• your duties to Buyers under consumer law, such as the information due before a distance sale, the right of withdrawal, the rules on price reductions, and the legal guarantees;
• your own terms of sale, refund policy, privacy notice, cookie consent, and legal notice, which you give your Buyers; and
• the laws on marketing, advertising, and email and text messages that apply to you.

The Services help in some ways: prices appear on a page only through tokens our server fills from your offers, the amount charged always comes from the server, and the payment form, order summary, receipt, and policies are our components, which pages can’t change. These measures don’t make a page lawful, accurate, or complete.

• Your platform subdomain, on tallrung.site, is for testing and previews, and search engines are told not to index it. Live Funnels serve only on your own domain, which you connect and verify on Domains.
• Before a page publishes, the Services check it and list what they find. Most findings are warnings that you may publish past. Publishing is refused past your plan’s page limit, on a checkout with no payment form, and on an upsell or downsell whose accept or decline button doesn’t work.
• The checks catch some problems. They don’t review your page for legality or accuracy, and you remain responsible for every page you publish, including one you published past a warning.

The Services use third-party AI models, which we choose for each task and may change, to write pages, edit them in the chat, read pages and images, and make images. AI output can be wrong, incomplete, out of date, or similar to output given to others. We give no guarantee about it.

• Review every page and image before you publish it. You are responsible for it, whoever or whatever wrote it.
• Pages carry no made-up customer reviews or testimonials. The models are told never to write them. When a page you copy has social proof, the Services keep its design with placeholders, such as “[Your customer’s review]”, which only your own real reviews may fill. Publishing warns while one is left.
• Don’t use AI output to break the Acceptable Use Policy.
• As between you and us, you may use the output you keep for your business. Output may not be protected by copyright, and the same or similar output may be given to others.

“Copy a page” rebuilds a web page that you name: it reads the page, measures its layout, and rewrites its copy for your product. Reference pages and product pages that you import work in a similar way.

• You warrant that you have the right to use every page, text, image, and design that you copy, import, upload, or give as a reference, for the use you make of it, and that your use infringes no one’s copyright, trademark, design, database, or other rights, and breaks no website’s terms.
• Don’t copy another business’s brand, logo, product photos, or distinctive look.
• You will defend and compensate us, under section 26, against any claim that a page you copied, imported, or gave as a reference, or what you published from it, infringes a third party’s rights.

• You may add your own code to a Funnel’s or a Lander’s head and body. We serve it on your site’s hosts, around the page, and never run it in the editor or the publish check. We don’t review it.
• You are responsible for your custom code: what it does, what it collects, the services it loads, and the consent Buyers must give for it.
• Custom code must not contain malware, mine cryptocurrency, collect card details or passwords, interfere with the checkout or the payment form, or attack anyone. We may remove it or take the page offline if it does.

• You keep every right you have in Your Content.
• You grant us a worldwide, non-exclusive, royalty-free licence, for the life of the Terms and as long as we keep Your Content under section 27, to host, store, copy, process, adapt (for example, to resize an image), transmit, and display Your Content, and to send it to our sub-processors, including AI providers, only to provide, secure, and support the Services for you.
• A template you save in your Workspace stays yours and is available only to your Workspace. Templates we provide are ours, and you may use them in your pages.
• You are responsible for having every right and consent that Your Content needs, including the rights to the products you sell and the images you use.
• If you send us feedback or ideas, we may use them freely, with no duty to you.

The Services, their software, their design, the locked components, our templates, and the Tallrung name and marks belong to us or to our licensors. The Terms give you a limited, non-exclusive, non-transferable right to use the Services for your business during the Terms. They transfer no other right.

Don’t copy, modify, resell, or sublicense the Services; don’t reverse-engineer them except as the law allows; don’t use them to build a competing product; and don’t remove our notices.

Each party keeps confidential the other’s non-public information that it receives under the Terms and that is marked confidential or is clearly confidential by its nature, such as your sales figures and integration credentials, and our pricing terms and security details. Each party uses it only for the Terms, and shares it only with staff, advisors, and sub-processors who need it and are bound by similar duties.

This doesn’t cover information that is public through no fault of the receiving party, that it already had or developed independently, or that it received lawfully from someone else. A party may disclose information when the law or an authority requires it, after telling the other party where it may. These duties last for the Terms and 5 years after they end.

• For your Buyers’ personal data, you are the controller, and we are your processor. The Data Processing Agreement governs that processing, and it is part of these Terms.
• For your own and your Members’ account data, we are the controller. The Privacy Policy describes that processing.
• You are responsible for having a lawful basis for the Buyer data your pages collect, for informing your Buyers, and for getting any consent the law requires for your ad tags, cookies, custom code, and marketing.
• Integration secrets, such as your PayPal secret and your ad accounts’ tokens, are stored encrypted. Card numbers are entered in Stripe’s own fields and never reach our servers.

You warrant that you are a business, that the details you give are accurate, and that your products, your pages, and Your Content comply with the law, these Terms, and the Acceptable Use Policy.

To the extent the law allows, the Services are provided “as is” and “as available”, and we disclaim every warranty or guarantee that the Terms don’t state, express or implied, including fitness for a particular purpose and non-infringement. We don’t promise that the Services will be uninterrupted or error-free, that AI output will be accurate or lawful, that your Funnels will sell, or that Shopify, Stripe, PayPal, or an ad platform will keep accepting your account.

Each party is liable only for the direct and foreseeable damage that its breach of the Terms causes. Neither party is liable for indirect damage, or for lost profits, revenue, sales, business, data, or goodwill, including losses from a payment processor’s or a platform’s action on your account, or from a page you published.

Our total liability for all claims under or about the Terms, in any year, is limited to the fees you paid us in the 12 months before the event that gave rise to the first claim.

These limits don’t apply to a party’s wilful misconduct (dol) or gross negligence (faute lourde), to death or personal injury, to your duties to pay and to defend and compensate us, or wherever the law forbids a limit. No limit applies in a way that would deprive a party’s essential obligation of its substance (Code civil, art. 1170).

You will defend us, and pay the damages, settlements, fines, and reasonable legal fees that result, against any claim or proceeding by a third party or an authority that arises from your products, your offers, your pages and their claims, Your Content, your custom code, your sales and your Buyers, your use of your Connected Accounts, or your breach of the Terms or the law. We tell you promptly of the claim, let you control its defence with counsel we reasonably accept, and help you at your cost. You may not settle a claim in a way that admits fault for us or binds us without our written consent.

• The Terms start when you create an account and last until your account closes.
• By you. You may end the Terms at any time: cancel your plan in the billing portal, then ask us at support@tallrung.com to close your account. A paid month is not refunded (section 11).
• By us, for convenience. We may end the Terms by telling you at least 30 days ahead.
• By us, for cause. We may end the Terms, or suspend the Services, at once if you seriously or repeatedly break the Terms or the Acceptable Use Policy, if you don’t pay, if the law or an authority requires it, or if you become insolvent where the law allows us to end the contract for it.

When the Terms end:

• your Workspace locks, your pages go offline, and your access to the Services ends;
• for 30 days after the account closes, you may ask us for a copy of Your Content and of your Buyers’ data; the Services also let you export your orders and customers as CSV files while your account is open;
• after those 30 days, we delete Your Content and your Buyers’ data from the database within a month (by hand, until this is automated), and the copies in its restore history expire within 6 hours;
• we keep our invoices and the records of your payments to us for 10 years, as French commercial law requires (Code de commerce, art. L123-22), and anything else the law requires us to keep; and
• sections that by their nature should survive, such as fees owed, confidentiality, liability, the duty to defend and compensate, and governing law, survive.

We may change these Terms. We tell you of a change by email and in the app at least 30 days before it takes effect, except a change that the law or security requires sooner, which takes effect when we say. If you don’t accept a change, you may end the Terms before it takes effect, and we refund the unused part of a month you paid for. If you keep using the Services after it takes effect, the new Terms apply.

Neither party is liable for a delay or failure caused by an event outside its reasonable control that it couldn’t foresee or avoid, within the meaning of article 1218 of the French Code civil, such as a failure of a hosting, network, or payment provider, a cyberattack, or an authority’s act. Payment duties for amounts already due aren’t suspended. If the event lasts more than 30 days, either party may end the Terms by notice.

• Assignment. You may not transfer the Terms without our written consent. We may transfer them to a company that takes over the Services, after telling you.
• Subcontractors. We may use subcontractors and sub-processors. We remain responsible for them under the Terms and the DPA.
• Independence. The parties are independent. Nothing in the Terms creates a partnership, an agency, or employment.
• Notices. We send notices to the email address of your Workspace’s owners, or in the app. You send legal notices to legal@tallrung.com, or by mail to JRM E-COMMERCE, 9 rue des Colonnes, 75002 Paris, France. A notice by email is received on the business day after it is sent.
• Whole agreement. The Terms are the whole agreement between the parties about the Services, and they replace any earlier agreement about them. Your purchase orders’ terms don’t apply.
• Severability and waiver. If a clause is invalid, the rest of the Terms stays in force. Not enforcing a right isn’t a waiver of it.
• Language. The Terms are written in English. If they are translated, the English version prevails, to the extent the law allows.
• Evidence. Our electronic records, such as the activity log and the payment records, are evidence of the actions and payments they record, unless proven otherwise.

The Terms are governed by French law, without its conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods doesn’t apply. Before going to court, the parties try for 30 days to settle a dispute in good faith, starting from a written notice that describes it. Any dispute about the Terms goes to the courts of Paris, France, which have exclusive jurisdiction (for commercial disputes, the Tribunal des activités économiques de Paris), including for urgent or summary proceedings and when there are several defendants.

• Legal notices: legal@tallrung.com.
• Privacy and data protection: privacy@tallrung.com.
• Help with the Services: support@tallrung.com.
• Illegal content and abuse: abuse@tallrung.com, as the Report Content page describes.
• Company details: see the Legal Notice.